Factors Driving Consumer to Click Banner Advertising on the Website

In this globalization era, internet become the part of peoples life where there are many people spend their time on the internet start in social networking, news reading, shopping, streaming, downloading, online gaming and in fact many people earning money through Internet. Moreover, there are 2.4 billion internet users worldwide in 2012. Its fair if internet become one of the best places to advertise products or services. One of the best tools to advertise on the internet is banner advertising where banner advertising is effective when it got click from the internet users. The objective of this research is to analyze factors driving consumer to click banner advertising on the website especially the internet users in Manado City, Indonesia. The population in this research is the internet users in Manado City with sample as many as 115 respondents. This research used quantitative method where this research spread questionnaire to obtain the primary data. Because of this research is factoring and quantitative, this research used CFA (Confirmatory Factor Analysis) where the variables of this research is based on the previous research and theories. This research the researcher found there are five factors driving consumer to click banner advertising on the website. Those are: design, eye-catching, offer, trustworthy, and quality. Keywords: banner advertising/consume

The Effect of Perceived Organizational Support and Job Satisfaction Toward Intention to Leave of Plaza Bangunan & Electronic Calaca, Manado

In the present days' competition in the home appliance market are very strong between each other. For a company to survive, they require employees to be able to bring a competitive advantage to their company. Employees is one of the resources that needs to make company exist. The purpose of this research is to find the effect of perceived organizational support and job satisfaction toward employee's intention to leave at Plaza Bangunan & Electronic Calaca, Manado. This research is a causal research and using quantitative approach. The data was taken using questionnaire to 59 respondents which are the employee of Plaza Bangunan & Electronic Calaca, Manado by using saturated sampling method. Multiple regression analysis method is applied in this research. Research result shows that perceived organizational support and job satisfaction have significant negative effect on intention to leave simultaneously, and also perceived organizational support has significant negatif effect on intention to leave partially with job satisfaction has significant negatif effect on intention to leave partially. As the recommendation, it is better for the company to keep a good quality of their organizational suppport and maintain the satisfaction for the employees

Consumer Perception of Store Brand and National Brand in Hypermart Manado

Coffee is one global community of beverage that is consumed by many people in this world. The Consumer Perception on Brand, especially for coffee commodity, is changed based on the understanding of Promotion Perception, Product Perception, Price Perception, Store Perception, Self-perception and Perception Risk. In this research, the main objective is to figure out whether there is any significant difference for Consumer Perception on Brand concept between Luwak White Coffee consumers and Value Plus Coffee consumers in Manado. For accomplishing this essential purpose, the Independent Sample t-test is employed to tabulate the obtained analyzed data. The results in this current research, it is found out that Luwak White Coffee consumers has the more dominant influence for the perception of Product Perception, Price Perception and Self-perception for packaged coffee products and Value Plus Coffee consumers has the more dominant influence for the perception of Promotion Perception, Store Perception and Perception Risk and the Consumer Perception on Brand for packaged coffee products; and there is no significant difference for Promotion Perception factor, Product Perception factor, Price Perception factor, Store Perception factor, Self-perception factor, Perception Risk factor and the Consumer Perception on Brand factor between Luwak White Coffee consumers and Value Plus Coffee consumers in Manado. Keywords: consumer perception, brand, white coffe

The Effect Of Sponsorship Event And Publicity On Consumer Buying Behavior At PT. Sinar Galesong Manado

Companies usually pay attention to promotion of its brand in order to attract consumers, promotion is one of tools that supports marketing part to introduce the products to customers. Various promotional techniques are used by the marketer to influence the consumer decision making. The objectives of the research are to analyze the impact of sponsorship, event, and publicity to consumer buying behavior, partially and simultaneously. The research is quantitative type of research where investigates the impact of sponsorship, event, and publicity to consumer decision making, using a multiple regression model to answer the research problem. Samples were taken by 50 respondents that are PT. Sinar Galesongs Manado customer. This research conclude that there is a significant effect of event and publicity to consumer buying behavior, and there is a significant effect of sponsorship, event, and publicity simultaneously to consumer buying behavior, whereas sponsorship does not have a significant effect to consumer buying behavior. Company management must be proactive in event activities and also to shows their product in mass media, banner, and other advertising activities. Company management should consider to follow-up all the publicity that already held whether it must be developed or creates the new ones. Keywords: promotional mix, sponsorship, event, publicit

Analysis Of Banking Soundness Using Camel Method (Study Of PT. Bank Mandiri-persero Tbk From 2012 2014)

Bank is a financial institution that acts as the intermediary of Surplus Spending Unit (SSU) and Deficit Spending Unit (DSU). Bank must be managed professionally by applying the prudential principles in order to achieve the objectives, while also looking for the development of the society where the bank performs its activities. In this research, the financial statements such as the Balance Sheet, and the Income Statement (Profit and Loss Statement) from the period of 2012 to 2014 will be analyzed by the researcher through CAMEL method. The result shows that PT. Bank Mandiri. in banking industry is predicating healthy. As shown on the result of analysis since in year 2012 until in year 2014 has CAMEL score which followed 94.81; 94.12 and 93.38. Thus PT. Bank Mandiri (Persero) Tbk. should pay more attention in the field of liquidity where in year 2014 the LDR scores decrease about 1% and to increase the liquid, bank should do: (1) Add their own capital as supplement to current assets. (2) Reduce current debts and increase their own capital. (3) Reducing the current debts from the selling of some assets, thus if the liquid still increase then the LDR score would be in good position in accordance with the regulation made by Bank Indonesia (BI). Keywords: banking soundness, liquidity, own capita

The Effect of Hedonic Motives and Shop Environment on Impulse Buying in Manado Towards Retailer Stores (Case at Matahari Dept. Store)

Impulse Buying is the thing that has been an interesting topic to analyze, since it always happens in daily lives of almost everyone. In Manado, the number of shopping centers has increased rapidly. This condition is supported by the consumptive behavior of people in Manado. People in Manado and around it give a good response to the existence of shopping centers. It can be seen from the big number of people who fulfill malls and the other shopping centers every day. The purpose of this research is to analyze the effect of Hedonic Motives and Shop Environment on Impulse Buying in Manado towards Retailer Stores. The population observed is people who have purchased impulsively at Matahari Department Store Manado with 100 respondents as sample. This research uses quantitative analysis by using questionnaires and uses Multiple Regression Analysis. The conclusion is hedonic motives and shop environment influence impulse buying both simultaneously and partially. To the business manager matahari department store, it is important to make a comfortable environment for the customers to make them stay longer in the store and there will be more chances for unplanned purchases to happen which can give a huge contribution for the business. Keywords: hedonic motives, shop environment, impulse buyin